Mamma Chia

Product Type:Other; Container: 12 oz Glass
BevNET Review: This variety of Mamma Chia uses pomegranate juice, lemon juice, lime juice, mint extract, organic flavors, and agave alongside their base of hydrated chia seeds. The flavor of this variety feels lighter than some of the original fruit flavored offerings, but it’s very enjoyable nonetheless. The product has a very balanced flavor, with the chia seeds and fruit flavors providing a smooth -- and hydrating -- experience from start to finish. Nutritionally, the product has 120 calories, 14g of sugar, 4g of protein, 6g of fiber, and 2500mg of Omega-3, so it’s definitely not short on substance. Visually, we like the fact that the color of the liquid and the label are very similar, which, when paired with the floating chia seeds, makes very good use of the clear glass bottle. Otherwise, the product has a very good-for-you vibe, which they’ve done a nice job executing. Overall, an enjoyable addition to the lineup. Reviewed on: 1/16/2012

Product Type:Other; Container: 12 oz Glass
BevNET Review: Following the popular trend of coconut flavored beverages, Mamma Chia’s Coconut Mango blends two tropical flavors with a base of hydrated chia seeds. From a flavor perspective, it’s quite restrained, with a mellow flavor that’s light on both sweetness and fruit flavor. The mango is easier to taste than the coconut, which, quite honestly, is much easier to detect in the drink’s smell rather than its flavor. The suspended chia seeds provide visual enhancement to the product as well as nutrition and chew to the liquid. However, compared to some of the other flavors, the natural thickness to the mango seems to slightly camouflage the chia seeds and reduce their chew. From a packaging perspective, the 10 oz. glass bottle continues with the theme that was established by the initial batch of Mamma Chia flavors. Specifically, it has a very good-for-you look, both in the taper of the bottle and the whimsical design of the label. Overall, we think that this is a very marketable and enjoyable extension to the line -- and it’s definitely a good starting point for consumers who are new to the brand.Reviewed on: 1/16/2012

Product Type:Juice: Juice Drink; Container: 10 oz Glass
BevNET Review: The first variety of Mamma Chia that we sampled was Cherry Lime. The flavor of this product is unique, starting with the fact that it contains a high amount of hydrated chia seeds, which provide the drink’s base. This results in something that has an almost gelatinous body, but with a much more natural feeling to it. The cherry lime flavor is extremely subtle, providing mostly a note at the finish. That seems like the right approach – any more flavoring and we think the drink would probably taste like Jello. Nutritionally, this product is loaded with 2000mg omega-3, 10g of fiber, 4g of protein, 33mg of calcium, and antioxidants. Packaging is a slender 10 oz. glass bottle, which, when factoring in the label, has a very feminine feel. A cool attribute of the drink is the actual liquid, which, thanks to the hydrated chia seeds, has a very unique appearance with seeds suspended consistently throughout. So, there’s definitely no question that it contains loads of chia seeds, and the appearance is of a premium product. Overall, we really like this flavor of Mamma Chia, the flavor and concept are very well executed, while the packaging and positioning seem spot on with the suspected target consumer. Reviewed on: 4/15/2011

Product Type:Juice: Juice Drink; Container: 10 oz Glass
BevNET Review: Of the initial four Mamma Chia flavors, Blackberry Hibiscus was our favorite (Raspberry Passion, which tastes very similar, is a close second). Utilizing a base of hydrated chia seeds, the product has a very viscous and slightly chunky body, which is probably best compared to gelatin (which is not an ingredient in the drink – this stuff is vegan). The chia seeds don’t impart much flavor, with your mouth instead focusing on the slight chew that comes from them. The added blackberry and hibiscus flavors are very mild, but complement the overall feel of this chia based formulation. There’s a touch of agave (9g of sugar), but it’s in no way a sweet tasting product. All in all, it’s an enjoyable tasting drink that definitely feels like something that’s good for you. And good for you it is, with 2000mg of omega 3, 10g of fiber, and 4g of protein as well as calcium, antioxidants, and iron. Packaging is perfect for what this drink is, with peaceful-looking branding and a slim 10 oz. glass bottle. Even the name, Mamma Chia, is easy to understand and goes nicely with what’s inside the bottle. Overall, chia based drinks are obviously very new, but Mamma Chia has definitely put their best foot forward with this product. Reviewed on: 4/15/2011