Posted: Mar 16, 2015 at 2:48 PM
(Last Updated: Mar 20, 2015 at 11:46 AM)
Mansi is a straightforward blend of water, calamansi juice, sugar, honey and ascorbic acid. If you haven’t had calamansi before, it’s basically a citrus fruit that has a flavor profile that’s very close to lemon. That being said, the flavor of this product is basically that of a slightly exotic lemonade. So really, anyone could pick up a carton of Mansi and enjoy it. It is, however, quite sweet. The product, has 28g of sugars per container and the sweetness hits your palate pretty hard -- especially when combined with the natural tartness of the calamansi. Dialing it down would be nice, especially if the manufacturer could get the product to 100 calories or under (it’s currently at 120) as this is a marketable threshold. Plus, we think that the type of consumer who is going to reach for this as something new is going to look for something a bit less sweet. Mansi’s packaging is an 11.2 oz. Tetra Pak carton with a screw top. This seems like an decent package for the product, but we feel as though the design and the name are a bit too matter of fact. If it’s a new experience that the company is selling (as the package says), then making something that’s a bit more appealing and has some personality certainly couldn’t hurt. The current look feels a bit too much like a commodity product and fails to give a quick and simple explanation of what the consumer is to expect inside the carton. Overall, this is a nice first effort with the biggest areas of improvement being in the drink’s level of sweetness and the packaging design.