Manyk Energy

Product Type:Functional: Energy Drink: Regular; Container: 16oz Can
BevNET Review: As far as the Manyk Energy brand goes, the original both tastes and looks the best. Still, both the taste and design leave something to be desired. Starting with the flavor, this is a sugar sweetened “classic” energy drink that has a slightly more pronounced citrus flavor to it. There’s nothing wrong with the flavor, but nothing really standout or overly unique either (you can find very similar flavor from tons of other brands -- a strategy that really hasn’t worked outside of Monster and Rockstar). Functionally, it has all the usual suspects, including caffeine, taurine, B vitamins, etc. Visually, the product definitely has a striking look, but they’ve done so at the expense of creating a package that’s functional in selling the product and building the brand. Using the logo alone, it is basically impossible to figure out that the name of the product is Manyk and it feels as though it was more important to fit the design to a specific shape rather than make it readable. Further hurting the situation is the tagline “Master the Energy,” which, as the only readable text on the front of the can, might be confused as the name of the product. In our opinion, we’d either make the logo more readable and/or replace the tagline (which sounds a cliche energy drink tagline anyway) with text that says “Manyk Energy Drink.” Overall, we think that Manyk’s approach and execution need to evolve a lot from where the product presently stands. Reviewed on: 12/28/2012

Product Type:Functional: Energy Drink: Diet; Container: 16oz Can
BevNET Review: Of the two tea flavors that are part of the Manyk Energy brand, this one is definitely our preferred choice. While it’s arguably less marketable than a lemonade and tea combination, the flavor is more enjoyable, with the cranberry flavoring doing a nice job of masking the artificial sweeteners that were used to achieve a 10 calorie per serving formulation. Beyond that, it definitely tastes like tea meets energy drink. The tea flavor is a welcome addition, but it doesn’t fully mask the energy drink flavor (nor was that likely their intention). Ultimately, we’re left feeling as though this flavor is good, but not good (or original) enough to warrant a consumer going out of their way for it. Functionally, the product has caffeine, taurine, ginseng, amino acids, B vitamins, mangosteen powder, acai powder, and goji powder (and other ingredients). While we can’t comment on its performance (nor do we think it’s really material to the success of the product), it definitely has the energy ingredients that put it on par with the rest of the category. Visually, this can needs some serious improvement. There are too many things competing for your eye (the logo, tagline, the word “tea”, the calorie callout etc) and it doesn’t look like a cohesive effort. The biggest issue we have is the vertical “ENERGY” text that’s hard to read even when you turn the can on it’s side. While we appreciate their intention of creating something that looks unique, they’ve created something that is really hard on the eyes. Manyk should consider that a consumer scanning a cooler has plenty of other choices that are easier to read. Overall, this product needs a lot of work. Reviewed on: 12/28/2012