Posted: Dec 19, 2012 at 4:31 PM
(Last Updated: Dec 28, 2012 at 11:34 AM)
Of the two tea flavors that are part of the Manyk Energy brand, this one is definitely our preferred choice. While it’s arguably less marketable than a lemonade and tea combination, the flavor is more enjoyable, with the cranberry flavoring doing a nice job of masking the artificial sweeteners that were used to achieve a 10 calorie per serving formulation. Beyond that, it definitely tastes like tea meets energy drink. The tea flavor is a welcome addition, but it doesn’t fully mask the energy drink flavor (nor was that likely their intention). Ultimately, we’re left feeling as though this flavor is good, but not good (or original) enough to warrant a consumer going out of their way for it. Functionally, the product has caffeine, taurine, ginseng, amino acids, B vitamins, mangosteen powder, acai powder, and goji powder (and other ingredients). While we can’t comment on its performance (nor do we think it’s really material to the success of the product), it definitely has the energy ingredients that put it on par with the rest of the category. Visually, this can needs some serious improvement. There are too many things competing for your eye (the logo, tagline, the word “tea”, the calorie callout etc) and it doesn’t look like a cohesive effort. The biggest issue we have is the vertical “ENERGY” text that’s hard to read even when you turn the can on it’s side. While we appreciate their intention of creating something that looks unique, they’ve created something that is really hard on the eyes. Manyk should consider that a consumer scanning a cooler has plenty of other choices that are easier to read. Overall, this product needs a lot of work.