Mellow Day

Product Type:Functional: Relaxation Drink; Container: 16 oz PET
BevNET Review: The Cane Mint Lime offering from Mellow Day is an interesting combination of flavors, at least in concept. However, the cane and mint offset each other, leaving just the presence of lime. The resulting flavor is very similar to a typical “lemon-lime” sports drink. With just 12g of sugar and 50 calories per serving, this product is loaded with vitamins and what the marketer calls "“relaxidants"” (L-theanine, chamomile and ginkgo biloba). The product is packaged in a stock 20 oz. hot fill PET bottle, which they've decorated with a metallic wrap label featuring clean white text and what appears to be a person in a “calming stance.” However it could also be easily interpreted as a simple “drop of water” by some. Judging by the brand name and label copy, Mellow Day is making a not so subtle play for the chilled out-relaxation space. Luckily the relaxation category is dominated by shots and 8.4 oz cans; the more mainstream 20 oz. bottle creates opportunity for this product on the shelf. A nice effort from Mellow.Reviewed on: 1/4/2011

Product Type:Functional: Relaxation Drink; Container: 16 oz PET
BevNET Review: Mellow Day Coconut Banana is an enhanced water product with vitamins and nutrients commonly found in other “relaxation” beverages. Compared to other coco/banana flavored products, which tend to come off sickly sweet, Mellow Day does a nice job of combining a palatable banana taste followed by a smooth coconut finish. The beverage is sweetened naturally, containing 12 g of pure cane sugar. The product is packaged in a stock hot fill PET bottle and a metallic wrap label. Out of the whole Mellow Day line up, we feel the coconut banana label could use the most tweaking. Specifically, the color of the product in combination with the color of the label tends to wash out any text which may make this difficult to read while on the shelf. Overall, a decent entry, but some packaging cleanup would help make things better. Reviewed on: 1/4/2011