Cane Mint Lime
Last Updated: 1/4/2011 12:25 PM
The Cane Mint Lime offering from Mellow Day is an interesting combination of flavors, at least in concept. However, the cane and mint offset each other, leaving just the presence of lime. The resulting flavor is very similar to a typical lemon-lime sports drink. With just 12g of sugar and 50 calories per serving, this product is loaded with vitamins and what the marketer calls "relaxidants" (L-theanine, chamomile and ginkgo biloba). The product is packaged in a stock 20 oz. hot fill PET bottle, which they've decorated with a metallic wrap label featuring clean white text and what appears to be a person in a calming stance. However it could also be easily interpreted as a simple drop of water by some. Judging by the brand name and label copy, Mellow Day is making a not so subtle play for the chilled out-relaxation space. Luckily the relaxation category is dominated by shots and 8.4 oz cans; the more mainstream 20 oz. bottle creates opportunity for this product on the shelf. A nice effort from Mellow.
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