Posted: Sep 14, 2015 at 5:13 PM
(Last Updated: Sep 24, 2015 at 11:22 AM)
Despite the Japanese-themed branding that implied that this was a traditional-style matcha, MetaMatcha is one of the more unique blends that we’ve seen. The formulation includes water, organic ginger syrup, organic apple cider vinegar, organic matcha, chlorophyll, organic ginger extract and organic lemon juice. So really, it’s anything but traditional. Fortunately, the product is flavorful and enjoyable. The base of matcha is relatively mild, especially in comparison to a traditional hot-brewed matcha, but it’s definitely not short on flavor. We really enjoyed the addition of the ginger, lemon and apple cider vinegar, each of which adds its own layer of flavor to the mix. There’s only a touch of sweetness to the product, which comes from the added ginger syrup, and the product is on the lighter side at 60 calories and 11g of sugars per 16 oz. bottle. All in all, we found this product to be one of the more refreshing and unique tasting matcha products that we’ve sampled as of late. However, packaging and branding need a lot of work. While the name has a nice ring to it and could probably be fit with a variety of different brand themes, we’re not overly fond of this approach. Aside from the Japanese branding, it feels like a technical and serious looking brand. Making it look approachable and giving it some personality would be a great place to start. Beyond that, losing the condiment bottle that it’s currently in would certainly be a good idea. Finally, we’re curious to see the company's plans for additional flavors, something that has been a common issue for matcha brands. Overall, we like the taste of the product, but feel as though there’s some big work ahead to really establish this as a brand.