Amla and Organic Ginger Root
Last Updated: 9/25/2012 1:13 PM
Mission Root’s Amla is a beverage that is based on a traditional Ayurvedic fruit known that is also known as an Indian Gooseberry. While the liquid has a color similar to that of green tea, the flavors aren’t at all the same. Instead, we’d describe the flavor as being slightly herbal, with a note of citrus and a modest amount of sweetness. Perhaps the only thing that’s disappointing about this formulation is the lack of ginger, which gets a callout on the front of the bottle. Overall, the flavor of the drink is very approachable and enjoyable. As far as the packaging is concerned, the 12 oz. glass bottle is, thanks to some nicely executed label design, aesthetically pleasing. However, given the somewhat exotic name of the flavor and a lack of anything overly descriptive about it, we think that some consumers will ask “What is this stuff?” Adding some messaging that helps describe it as an “herbal tea” would be the easiest thing to do. Otherwise, we really like what they’ve created. It feels authentic, high quality, and like something that is probably going to taste good (which it fortunately does). Overall, a great first effort from Mission Root.
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