Last Updated: 12/22/2008 12:03 PM
Positioned as a "natural coffee drink," Mojava is a non-carbonated blend of coffee, sugar, natural flavor, caffeine, and citric acid. It's a fairly pleasant tasting product, although we'd probably like it more if it were carbonated. The product has a medium strength coffee body, followed by a moderate amount of sugar and a touch of acid to the finish. We could live without the acid to the finish, but otherwise this drink seems oddly positioned as a non-carbonated, non-dairy coffee drink. A very small niche to say the least. On the outside, the look of the can is clean, but a bit generic. They're promoting this product as having charitable intentions, with a portion of each sale going towards the treatment of sickle cell disease. A noble cause, no doubt, but it's also a missed opportunity in the sense that it's promoted in small type on the back of the can. Moving this to a more prominent location might be a good idea, especially with the rather sterile looking front panel. Overall, it's a decent first effort, but the choice of flavor and design seems to have put this product into a niche that might not have enough buyers.
Container8 oz. can
MOJAVA Black has only 90 calories, No saturated or trans fat, Very low sodium (5 mg, Low carbohydrates (18 gms), and Lactose Free.
Filtered Water, Colombian Arabica Coffee, Evaporated Cane Juice, Natural Coffee Flavor, Citric Acid, and Caffeine.
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