Mountain Dew Pitch Black - The BevNET.com Review

		Mountain Dew Pitch Black Pepsi Tel: 800-433-2652 Fax: [Submit] [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.pitchblackexperiment.com [Edit] BevNET Traffic Rank: #19 / 1152

Created: 8/9/2004 / Last Update: 9/2/2005 2:02:28 PM

Manufacturer's Brand Overview: [Edit]
Look out for the sour bite! Pepsi-Cola North America announced that it will launch Mountain Dew Pitch Black II for a ten-week period from now until November. It's Mountain Dew with a blast of black grape, a cool metallic silver label, and a brand name that consumers love. It's just like last year's highly successful limited-time offer, Mountain Dew Pitch Black, but this time, with a sour bite.

Mountain Dew Pitch Black II
Category: Carbonated Soft Drink: Regular; Packaging: 20 fl oz (591 ml) PET

BevNET Review:
While there’s some okay grape flavor at the start, this product doesn’t provide so much of a sour bite as it does a sour aftertaste. We understand the sales strategy involved with rolling out limited-edition versions of a popular product like Mountain Dew, but that doesn’t mean there’s been a lot of work put into making a quality limited edition version. With a label that seems to have some Monster energy drink highlights, like the extra pointy parts of the “M” and “W.” We’re sure the 12-year-olds will love drinking it to stay up extra late for Halloween. Whether they’re still into it on Nov. 1 is another story.

14 User Reviews: Read | Post

Added: 9/13/2005 | Updated: 9/8/2005 4:56:56 PM


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Mountain Dew Pitch Black
Category: Carbonated Soft Drink: Regular; Packaging: 20 fl oz PET

BevNET Review:
Mountain Dew Pitch Black is a novelty drink scheduled to hit stores shelves in late August of 2004. Pitch Black combines grape flavor with Mountain Dew original for a taste that is surprisingly refreshing and a bit more mellow than straight-up Mountain Dew. The near-black color will limit this beverage's mass market potential, but it will undoubtedly generate PR buzz which should prompt consumers to give it a try. We don't see curiousity turning into repeat sales; so Pepsi is definitely doing it right by releasing it for a limited time. Overall, a decent beverage and a creative move for Pepsi.

36 User Reviews: Read | Post

Added: 8/9/2004 | Updated: 8/10/2004 2:00:28 PM