Mountain Dew Pitch Black

Mountain Dew Pitch Black

Mountain Dew Pitch Black

BevNET Review

Last Updated: 8/10/2004 2:00 PM

Mountain Dew Pitch Black is a novelty drink scheduled to hit stores shelves in late August of 2004. Pitch Black combines grape flavor with Mountain Dew original for a taste that is surprisingly refreshing and a bit more mellow than straight-up Mountain Dew. The near-black color will limit this beverage's mass market potential, but it will undoubtedly generate PR buzz which should prompt consumers to give it a try. We don't see curiousity turning into repeat sales; so Pepsi is definitely doing it right by releasing it for a limited time. Overall, a decent beverage and a creative move for Pepsi.

Rating:

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Average User Rating

  (242 votes)

Product Type

Carbonated Soft Drink: Regular

Container

20 fl oz PET

Nutritional Info

servings per container 2.5;
serving size 8 oz;
calories 110;
total fat 0g;
sodium 35mg;
total carbohydrate 31g;
protein 0g;

Ingredients

carbonated water, high fructose corn syrup and/or sugar, citric acid, natural flavors, sodium benzoate (preserves freshness), caffeine, sodium citrate, gum arabic, ascorbic acid (to protect flavor), red 40, calcium disodium EDTA (to protect flavor), brominated vegetable oil, blue 1

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