Product Detail Page

Mountain Dew Pitch Black: Mountain Dew Pitch Black

Ingredients: [Edit]
carbonated water, high fructose corn syrup and/or sugar, citric acid, natural flavors, sodium benzoate (preserves freshness), caffeine, sodium citrate, gum arabic, ascorbic acid (to protect flavor), red 40, calcium disodium EDTA (to protect flavor), brominated vegetable oil, blue 1

Nutrition Facts: [Edit]
servings per container 2.5; serving size 8 oz; calories 110; total fat 0g; sodium 35mg; total carbohydrate 31g; protein 0g;

Mountain Dew Pitch Black
Category: Carbonated Soft Drink: Regular; Packaging: 20 fl oz PET

BevNET Review:
Mountain Dew Pitch Black is a novelty drink scheduled to hit stores shelves in late August of 2004. Pitch Black combines grape flavor with Mountain Dew original for a taste that is surprisingly refreshing and a bit more mellow than straight-up Mountain Dew. The near-black color will limit this beverage's mass market potential, but it will undoubtedly generate PR buzz which should prompt consumers to give it a try. We don't see curiousity turning into repeat sales; so Pepsi is definitely doing it right by releasing it for a limited time. Overall, a decent beverage and a creative move for Pepsi.

39 User Reviews: Read | Post