SoBe Mr. Green Soda - The BevNET.com Review

		SoBe Mr. Green Soda SoBe Beverage Tel: 800-588-0548 Fax: [Submit] [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.mrgreen.com [Edit] BevNET Traffic Rank: #111 / 1242

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Created: 9/6/2002 7:10:46 AM / Last Update: 10/24/2002 9:52:49 AM

Manufacturer's Brand Overview: [Edit]
There's a new lizard in town, and his name is Mr. Green. He's the fun, cool lizard that embodies the spirit of SoBe Beverages, and his new namesake soda is scheduled to hit store shelves in May 2002. Mr. Green Soda Pop is SoBe's first carbonated beverage, and it's loaded with attitude, energy and a taste soft drink fans will love. Mr. Green will be supported by an aggressive grassroots marketing campaign. Mr. Green features a delicious blend of flavors, and is enhanced with ginseng to give it an extra lift. The soda pop also has a unique "discovery aspect" that sets it apart from other flavored soft drinks on the market. It will be available in 20 oz. and 1 liter bottles at launch, and it will have a unique brand positioning in the marketplace.

Sobe Mr. Green Soda
Category: Carbonated Soft Drink: Regular; Packaging: 20 fl oz plastic

BevNET Review:
SoBe Mr. Green, which is their first entry into carbonated soft drinks, has a very familiar flavor which resembles a Dr. Pepper / Mr. Pibb type of beverage. In fact, we were left wondering if the name Mr. Green was meant to hint at this or if it was just a freudian slip. Don't be frightened by the bright green/brown color -- this product is definitely worth drinking. The flavor is very mellow yet flavorful and it has a nice crisp finish. Finally, based on the flavor profile of this beverage and the shape of the packaging, we can only assume that Pepsi had a hand in developing this product -- we are definitely pleased with the results.

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