Muscle Milk Refuel: Raspberry Refuel

Product Type: Energy: Shot; Container: 3 FL OZ
BevNET Review: Positioned as a hybrid energy and protein shot (“protein power shot”), this product delivers 100mg of caffeine and 5g of protein per container. It uses a sugar and acesulfame potassium (zero calorie sweetener) sweetened formula that’s been enhanced with whey protein, taurine, green tea, amino acids, vitamins, and minerals. There’s definitely some kick to the product, thanks to the caffeine, while the flavor of the product is sweet and fruity. The raspberry flavor is enjoyable but candy like flavor that’s quite addictive as you start to drink it. There’s a slightly bitter note of the whey protein, but the sweet and tart flavors make it disappear quickly. The packaging is a well done adaptation of the Muscle Milk brand, with “Refuel” being a good name for a product that is designed to reenergize you. However, the container is a bit too red, which makes it a bit too hard to read the product’s flavor name (also in red with a small font and thin white outline). In addition, we’d like to see a larger font size as well as a better visual tie between the protein and caffeine content (perhaps on one line). Text tweaks aside, this is still a very well executed and positioned product. Definitely a must try product.

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BevNET Product Traffic Rank: #819