As it prepares to enter the energy drink category with two new performance brands, sports nutrition company MusclePharm Corporation has brought on former Rockstar Energy EVP of sales and distribution Joey Cannata as a partner to build out its national distribution network.
MusclePharm Energy Sport will be available in two flavors, Original and Electric Lime, while the MusclePharm Energy Sport Zero will be available in Citrus Edge, Onyx Cherry, and Power Punch.
Tiger Woods will debut a new MusclePharm-branded water bottle in his first PGA Tour start of the year at this week’s Waste Management Phoenix Open.
