French Vanilla Cola
Last Updated: 1/23/2014 11:50 AM
Of the two flavors of Nature’s Pure Cola that we sampled, this one was definitely our favorite. For starters, “French Vanilla” is more sophisticated-sounding (and tasting), which, for a line of organic cola, seems more appropriate. In terms of flavor, the company has done a nice job of crafting something is indulgent, but balanced, with the cola and vanilla flavors working nicely together to create what is ultimately a classic flavor. And we very much appreciate the fact that Nature's Pure kept this to a reasonable 100 calorie portion. Otherwise, the product is all about natural and organic, which is a timely niche to play in. However, on the visual front, the design of the label and the name of the product leave something to be desired. From our perspective, the design feels sterile and too aggressive in its push for convincing you that this product is natural and organic. We’d love to see the product have a more personal touch or something that the consumer can identify with. Overall, it’s a technically strong product, but we’d like to see the branding improved upon.
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