Last Updated: 11/15/2012 2:48 PM
Nawgan’s Lemonade flavor is a big step forward for the brand, both in terms of flavor and packaging. Starting with the flavor, this non-carbonated product is extremely enjoyable, with a zero calorie formulation (sweetened with ace-k, sucralose, and stevia) that has almost no aftertaste. The lemonade flavor is refreshing and can definitely hold its own against reduced calorie lemonades that don’t even have any functional ingredients. Functionality hasn’t really shifted since we first took a look at Nawgan, with caffeine, B vitamins and Cognizin (citocoline). The latter provides the focus and “alertness” functions that the drink is primarily focused on. Still, the caffeine is really the immediate benefit of this product and with 100mg of it, it should perform pretty well. Visually, the package has been refined over its first incarnation, with biggest improvement being the removal of the Cognizin logo from the front of the can (which was way too pharmaceutical sounding). In its place, they’ve added “alertness beverage” under the logo, which seems like a subtle way to make the point of the functionality. Otherwise, we like the color palate that they’ve chosen for this flavor -- it feels modern and upbeat. At this point, our only suggestion with the design is to make more prominent mention of the caffeine content (especially since there are loads of consumers going to the beverage cooler seeking caffeine). Moving the “What to drink...” line and putting a callout in its place would be an option. Overall, we really like what they’ve created and where they are heading with this product.
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