Nescafé
by Nestlé Beverage Company
Official Brand Overview
The world's leading coffee brand, NESCAFÉ brings together coffee lovers & fans from around the world. Want to know where it all began? Grab yourself a mug of NESCAFÉ and we’ll tell you all about it. In 1930 the Brazilian government approached Nestlé to find a way of making a quality cup of coffee simply by adding water, whilst retaining the coffee’s natural flavour. Sounds simple, right? Wrong. It took seven years of research to perfect. Yes, SEVEN years of blood, sweat and tears went into the first cup of NESCAFÉ (not literally though). And so, in the spring of 1938, NESCAFÉ was first launched in Switzerland. The rest of the world soon followed. Understandably, the Second World War hindered NESCAFÉ’s progress. But all was not lost. In fact, the American forces played a key role in re-launching NESCAFÉ in Europe when it was included in their food rations. By the 1950s, coffee had become cool. And everywhere you went you wanted to find your favourite blend. So NESCAFÉ’s fans grew in abundance. NESCAFÉ continued working to perfect great tasting coffee and in 1965, we introduced NESCAFÉ Gold Blend with its smooth taste and rich aroma. And just a few years later, we invented a new technology to capture more aromas and flavours from every single coffee bean. Then in 1994, we created the 'full aroma' process, making the unique quality and character of NESCAFÉ even more distinctive. Since then, NESCAFÉ has remained firmly at the forefront of sustainable coffee farming and product innovations worldwide. With the continual introduction of new blends, we aim to satisfy coffee lovers just like you. So, if you’re wondering what we’ll think of next, then you’re in the right place. As a fan, you’re sure to be amongst the first to know. If you want to know more about our history, take a look at our milestones on the right and don’t forget to visit www.nescafe.com where you can discover even more about your favourite coffee brand! NESCAFÉ® is a registered trademark of Société des Produits Nestlé S.A. All Rights Reserved.
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