Last Updated: 9/29/2009 10:16 AM
Sonic is the “mental performance” formulation of the Neuro lineup. Featuring flavors that are intended to taste like elderflower and green tea, the product has a pleasant flavor that’s probably more akin to tropical berry flavor. It’s a carbonated product that’s sweetened with a blend of crystalline fructose and sucralose, resulting in a sweet flavor but only 35 calories per 14.5 oz. bottle. Functionally, there are a lot of ingredients that would typically be found in energy products, including taurine, caffeine, and inositol, while they’ve also added a cocktail of other ingredients for alertness, mood, and health. As a result, it’s hard to really put a label on this product, although energy is likely to be the one that the consumer feels first. That being said, calling this something less ambiguous than “Sonic” would probably help sales. On the outside, they’ve created something that does a nice job of feeling functional (from a credibility point of view) and hip, with a large cone shaped cap on what is otherwise a rather simple PET bottle. However, there are a lot of things that are competing for your attention, including a logo and three separate areas of text. Lost in the shuffle is the callout regarding the drink’s low calorie profile, which should definitely get billing closer to the front. Overall, nice taste and function, but a stronger emphasis on energy would likely make this drink sell better in the long run.