NY Razor

Phone781-758-4665
Websitehttp://
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The New York Razor Energy drink is a standout product to have hit the vastly populated energy drink market and its no coincidence. Our highly skilled team of food specialists have researched this particular genre extensively for almost two years, zeroing in on what makes a delicious tasting, true energy boosting formula that works naturally with your metabolism, to give you the benefit without the jittery crash and poor after taste. The New York Razor formula is already tried and true in over 39 countries worldwide, dominating over many popular brands in many. Random client trials conducted in popular clubs in the tri- state NY area, have raved about Razor's delicious taste and wonderful drink mixability alone.

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NY Razor

Product Type:Functional: Energy Drink: Regular; Container: 8.4oz Can
BevNET Review: NY Razor is an energy drink that comes packaged in a New York City-themed can. While the can might catch some eyes in beverage coolers in the New York metro area, it seems like something that is going to have a tough time establishing its own identity as it will be hard for any product to own “New York.” Inside the can, it’s a standard-tasting energy drink with “classic” energy drink flavor. So, while it’s passable, it’s not a formulation that consumers will actively seek out for formulation alone. For any product, having neither flavor nor packaging that offer meaningful differentiation is a big problem. And in the case of the energy drink category, this problem is magnified, with a steady stream of new offerings that suffer from this. We’re not saying this to be overly critical of NY Razor, but we firmly believe that the current approach is going to be an insurmountable uphill battle. Emphasizing the word “Razor” in the brand (assuming that’s a clean name to use from a trademark perspective) and drastically enhancing the formulation would be the logical places to start. Reviewed on: 10/24/2012

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