Posted: Nov 16, 2012 at 12:00 AM
(Last Updated: Nov 27, 2012 at 3:47 PM)
Next 10 Energy Shot is an energy drink that was created by a neurosurgeon for the purposes of creating a healthier and better performing product than what is currently on the market. The main point of emphasis is on vitamin B6 content, which the marketer claims is being used by competitors at potentially dangerous levels. So, Next 10 has only 100 percent RDA of vitamin B6 and some of its other ingredients (although they do suggest consuming "1 bottle every 4-6 hours as required" which would put you over that). Otherwise, the makeup of this product looks very typical, with amino acids, vitamins, taurine, and caffeine (the number of milligrams is not disclosed). That's not to say that there isn't something better about this blend, but that it certainly isn't that obvious from looking at the bottle. In terms of the flavor, it's fine, with a green apple flavor that's neither the best or the worst flavor that we've ever had. We could, however, live without the bright green color to the liquid. Visually, we like the simplicity of the design. It's definitely pleasing to the eye. However, we're again not sure as to what the point of differentiation is for this product. And in a category where 90%+ is held by one brand, we think that's something that's very important (if not the most important thing) for a product like this to consider and address.