KIK-it Energy Drink

CompanyOC Energy
Traffic Rank#325
Websitehttp://www.OCenergydrink.com
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THIS BRAND HAS BEEN DISCONTINUED

Manufacturer's Brand Overview [Edit]

The idea behind the OC Energy drink line is simple: to capture the essence of the Southern California lifestyle with a line of stylish drinks that are healthier, perform well and taste great. An energy drink should fit the lifestyle of the customer, not the other way around. While other energy drinks offer hours of extreme jittery energy, we propose that the average consumer wants a smoother energy option, without the crash. OC energy drinks have no carbonation, so you can re-hydrate and energize without the bloating that comes with carbonated drinks. OC Energy shot has a new flavor that sets the benchmark for taste. It delivers lasting SMOOTH energy, with "0" sugar, "0" carbs and "0" calories. One try and you will realize what an energy shot should taste like. With the added benefit of a hangover remedy, you can enjoy a night out, without paying the price the next morning. OC energy - "rethink energy"

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+ Show Product ReviewKIK-it Diet

Product Type:Functional: Energy Drink: Diet; Container: 10.14 fl oz (300ml) plastic
BevNET Review: OC's diet variety is more or less on par with the full calorie version, but with the obvious addition of the artificial sweeteners. To some degree, we found this flavor to be more enjoyable than the regular version. The lower level of sweetness is probably the biggest factor, because it gives the product a bit more bite than its counterpart. Overall, it's not a bad freshman effort and we think the concept has potential.Reviewed on: 10/31/2007

Rating:

Average User Rating

(34 votes)

BevNET Product Traffic Rank: #3768

2 User Reviews

+ Show Product ReviewKIK-it Original

Product Type:Functional: Energy Drink: Regular; Container:
BevNET Review: OC Energy uses a proprietary 300 mL bottle, which is probably the brand's most obvious point of differentiation. However, it's that same bottle that's likely to be the biggest hurdle for the brand. Specifically, we see two issues with it. First, the curve in the bottle cuts right through the logo, making it somewhat hard to read. Second, it looks like a sports drink rather than an energy drink. As for what's in the bottle, it's a non-carbonated berry-flavored formula that's about average compared to other products in the category. The bottom line is that this product has changed two key variables (packaging and carbonation) which, in turn, is likely to hurt its credibility in the category. We do, however, think that the OC brand is something that could be used successfully (we like what they've done with the logo) as the manufacturer continues to evolve the product.Reviewed on: 10/31/2007

Rating:

Average User Rating

(36 votes)

BevNET Product Traffic Rank: #3628

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O2 Oxygenated Water
Updated: 8/8/2008

O2 Pure Oxygenated Water
Updated: 8/2/2007

OC Energy Shot
Updated: 5/28/2008

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Views: 889 Type: JPG Posted: 8/8/2008	OC Angels Views: 5383 Type: JPG Posted: 11/9/2007	KIK-it Original & Diet Drink Mixes! Views: 1377 Type: PDF Posted: 11/2/2007	2007 1st Place Award Views: 1135 Type: PDF Posted: 10/31/2007
O2 Oxygenated Water Sell Sheet Views: 1046 Type: PDF Posted: 8/7/2007	OC Original Sell Sheet Views: 1353 Type: PDF Posted: 8/7/2007	OC Diet Sell Sheet Views: 987 Type: PDF Posted: 8/7/2007	OC Insane XXX Sell Sheet Views: 862 Type: PDF Posted: 8/7/2007
Promo van Views: 1101 Type: JPG Posted: 8/6/2007	OC Angels, at the US Open in Huntington Beach CA. Views: 10857 Type: JPG Posted: 8/6/2007	New York Bar Show Jarvits Center June 10, 2007 Views: 1358 Type: JPG Posted: 8/6/2007	Views: 1434 Type: JPG Posted: 8/2/2007
Views: 1093 Type: JPG Posted: 8/2/2007	Views: 1069 Type: JPG Posted: 8/2/2007	Views: 1353 Type: JPG Posted: 8/2/2007

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Manufacturer's Brand Overview [Edit]

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