Posted: Apr 03, 2013 at 12:00 AM
(Last Updated: Apr 08, 2013 at 5:00 PM)
The Lemon Lime flavor of the relaunched and now sparkling Fruitwater line is definitely one of the more mainstream flavors that they’ve created. The cloudy lime green liquid has a candy-like lime flavor that’s slightly tart. The product has a relatively high level of carbonation, which puts it on par with other sparkling waters and seltzer products. However, compared with some of the other flavors, this one definitely has a bit more sweetener aftertaste than we’d like (it’s sweetened with sucralose). There are also the nutritional enhancements, which include B vitamins, magnesium, green tea extract, and guarana (the latter two presumably add some natural caffeine). Ultimately, it’s the “zero” that probably is the selling point. It’s something that has been extremely successful in some of Coke’s other franchises and something that we expect to translate well in this sparkling product (which is essentially a more healthy soda...). Visually, the thin looking bottle is a nice change from the 20 oz. bottle that Coke typically uses for its carbonated products. In addition, they’ve kept the label relatively clean and free of redundant text (a common problem for big companies). If there’s any flaw with what they’ve created, the label seems a bit too low on the bottle. Overall, this is a product that definitely seems like it has mainstream market potential.