Posted: Apr 03, 2013 at 12:00 AM
(Last Updated: Apr 08, 2013 at 5:00 PM)
As far as zero calorie sparkling beverages go, the Watermelon Punch flavor of Fruitwater is definitely a very pleasant tasting offering. The fruit flavor is pleasing to the palate, while the artificial sweetener (sucralose) doesn’t leave much behind in the way of aftertaste. It’s a quite heavily carbonated product, which certainly begs the question as to what the difference between this and diet soda is. Aside from nuance flavor differences (this definitely has a lighter body), there’s the packaging/presentation and the added functional ingredients (vitamin B6, magnesium, zinc, pantothenic acid, green tea extract and guarana). Still, the product very much seems like a refreshment beverage first and foremost. To that end, this product is certainly a formidable offering to go up the likes of Sparkling ICE -- it tastes enjoyable and has a bottle that’s clean and catches the eye. But it’s their approach to the brand, which was to resurrect and evolve a previously discontinued Vitaminwater line extension, that is definitely the most noteworthy part of what they’ve created. Whether or not the rebrand will work has certainly been source of some debate, but we think that what they’ve created is definitely off to a nice start.