Posted: Nov 25, 2014 at 10:22 AM
(Last Updated: Jan 07, 2015 at 10:00 AM)
Powered ON’s Tropical Citrus is a low-calorie beverage that is enhanced with natural caffeine, B vitamins and ornithine. In terms of flavor, the product, which is sweetened with a blend of sugar, erythritol and stevia, and has 30 calories per bottle, definitely tastes like a reduced-calorie beverage. While it’s definitely palatable as far as low-calorie or energy beverages are concerned, the tropical citrus flavor is familiar to the point where it’s not really unique nor something that one would continually seek out. Evolving the flavor into something a bit more unique -- even if only in a nuanced way -- and further improving the finish would definitely help this product. As for the functionality, caffeine is, as with any product that contains it, going to be the most marketable, understandable and immediate benefit of the drink. B vitamins are certainly a plus, but added ornithine will likely go over the head of almost all of the target audience. All of that being said, it’s pretty hard to quickly get a grasp on what Powered ON is trying to achieve. On the packaging front, the company's latest label update looks cleaner than its past effort. However, we feel as though it still looks a bit too technical to the point where it doesn’t appeal to one’s senses as well as it could. Lastly, the orange accent color is a bit too light compared to the white text that has been placed on top of it. This makes the copy somewhat difficult to read. All in all, we like the concept of the product, but we feel as though the flavor and messaging need to be refined to maximize the marketability of the product.