Last Updated: 6/14/2010 2:41 PM
As with its other O.N.E. Active counterparts, the Cranberry Grapefruit flavor uses a base of coconut water that has been enhanced with fruit flavors, herbal ingredients, antioxidants, and calcium. It has also been given some extra sweetener help with the addition of stevia. The resulting flavor has a sharp citrus note, with a very accurate grapefruit flavor hitting your palate first. This is followed by the tartness of the cranberry flavoring, which is also very natural tasting. From there, the mellow, slightly salty flavor of coconut water makes its way to the party, followed by a few herbal notes and a final hint of stevia. In this case, the choice of fruit flavors helps offset most of the sweetener aftertaste, so this is certainly a great flavor choice on the part of O.N.E. and whomever they worked with to create this drink. Functionally, they’ve taken coconut water’s core hydration function and extended it to be a “total performance” beverage. To understand what this means, you’ll have to read the back panel, which explains what each of added ingredients does. From our perspective, it needs to be easier than this, especially when they’ve used the word “energizing” on the front of the package (which might lead some consumers to believe that this product has caffeine – it doesn’t). On the outside, they’ve given the product a colorful and active looking 16.9 oz. Tetra Pak. Our main issue with their approach is that there are two O.N.E. logos that appear on the front panel. They not only conflict in style, but force the eye to hunt for the product’s flavor and coconut water content. Perhaps eliminating the top O.N.E. logo and rolling coconut water into the flavor name (e.g. “Cranberry Grapefruit Coconut Water” or “Coconut Water with Grapefruit and Cranberry”) would help make this product a bit more intuitive. Overall, we really like O.N.E.’s efforts to innovate the coconut water category – and the execution of this flavor is quite impressive, positioning concerns aside.
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