Last Updated: 8/30/2011 10:40 AM
On Point Energy is a product conceived by two veterans who wanted to give something back to the military community. The product supports a variety of charities that focus on injured veterans and those who are currently deployed. The design of the package has an in-your-face military theme featuring camouflage and the silhouette of a soldier and planes. Inside the bottle, the pink liquid has a berry-like flavor to it, while the 0 calorie formulation features a fairly standard looking energy blend. Ultimately, the quality of the product seems fine, but their choice to go with a stock formulation and busy design seem to undermine the drink’s credibility. The is really trying to market hard at the military -- we’d guess that a more subtle approach would create better results. Finally, if this product has charitable intentions, the sooner they can actually make them a reality (even if it’s outside of being profitable), the more credible this aspect of the product will become. Overall, this is a perfectly adequate energy shot (and a good first effort), but making the flavor their own and improving the messaging will help this brand fully realize its potential.
Container2 oz PET
0 Calories 0 g Total Carbohydrates
20 mg Niacin (as Niacinamide) 40 mg B6 (as Pyridoxine Hydrochloride) 400 mcg Folic Acid 500 mcg Vitamin B12 (as Cyancobalamin) 10 mg Sodium 2125 mg Energy Blend (Taurine, Malic Acid, Caffeine, Glucuronolactone, N-Acetyle, L-Tyrosine, L-Phenylalanine) 1 mg Enzyme Blend (Amylase, Protease, Lipase, Cellulose, Lactase, the daily value is not established) Other Ingredients (Filtered Water, Natural & Artificial Flavors, Potassium Sorbate & Sodium Benzoate to protect freshness, Sucralose, FD&C Red #40, FD&C Blue #1) ...
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