Oogavé Natural Soda: Esteban's Cola

Product Type: Carbonated Soft Drink: Regular; Container: 12 oz long neck amber glass bottle
BevNET Review: Esteban's Cola is a super premium cola whose point of differentiation is the use of agave, which functions primarily as the drink's sweetener. In terms of flavor, it tastes like cola (how else can you describe cola??), but is clearly of much higher quality. Unlike competing super premium colas who have earthy tasting formulations, Oogave delivers a mainstream tasting drink that finishes with a cool note of agave. Appearance of the product is attractive and unique, with a well executed Earthy theme to the label. In terms of areas for improvement, we have two suggestions. First, the product doesn't promote it's natural and organic ingredients, which are undoubtedly important to the type of consumer that will adopt an agave soda. Second, it is unclear who Esteban is (he's the creator, which you can learn via their web site) or why some flavors bear his name and others do not. Fortunately though, these are minor points for a product that delivers superb flavor and a unique approach to the CSD market.

Average User Rating

(12 votes)

BevNET Product Traffic Rank: #1332