BevNET Review

Last Updated: 3/18/2014 11:41 AM

The premise of Organic Gemini’s Guarana Energy is seemingly straightforward and simple: blend coconut water (from concentrate) with a caffeinated punch of guarana extract. The resulting product has the flavor and hydrating abilities of a traditional coconut water and the caffeine equivalent of a cup of coffee. To that end, this USDA Organic beverage is enjoyable and fills what seems like a logical niche in the coconut water category. And it’s definitely very drinkable; the guarana is pretty much undetectable, and the coconut water is on par with other competing products. However, being only a single SKU, this product feels more like a product than a real brand. The packaging, which lacks a true logo or an obvious brand name, is definitely a contributing factor. The circle that is the Organic Gemini logo feels like something that is a factual statement (referring to its organic certification) rather than the name of the product, and it feels disconnected from the Guarana Energy text. Overall, this product feels like it might be on to something, but we think the company is going to need additional flavors and a packaging update to help better establish the brand.

Rating:

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Product Type

Juice: Coconut Water and Juice

Container

11 fl oz

Nutritional Info

Calories: 45 Total Fat: 0g Trans Fat: 0g Cholesterol: 0mg Sodium: 65mg Potassium 510mg Total Carb: 11g Fiber: 0g Sugars: 0g Protein <1g Vitamin A - 0% Vitamin C - 4% Calcium 4% Iron 0% Phosphorous 4% Magnesium 6%

Ingredients

Organic Coconut Water from Concentrate, Organic Guaraná seed extract, Organic Coconut extract.

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