Like the other flavors of “Simply Mate,” Peach Passion’s flavor is centered around a lightly sweetened base of yerba mate. It’s not as strong as some of the other brands that are out there, but it’s definitely something that could have mainstream appeal. Peach and passion fruit juice provide the fruit flavors and, thanks to the use of juice as opposed to flavoring, they are spot on. There’s a subtle fuzzy note to the peach, while the passion fruit adds a nice splash of tropical flavor. So, in terms of what’s inside of this package, they’ve done a great job. On the outside, the product is in need of a makeover, with the current style looking like an extension to one of their food lines rather than something that’s going to be able to compete in the ready to drink beverage market. However, if they can punch it up a bit with a look that’s personable rather than sterile, the use of a Tetra Pak seems like a decent approach to differentiating in the crowded tea category.
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Tea: Herbal and AlternativeTea: Yerba Mate,
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