With over three years of business under its belt, Los Angeles-based Secret Squirrel is a relative veteran of the cold-brew coffee space. However, things always felt slightly incomplete, and as a result the company seemed to be unable to fully capitalize on the growth of the category. But now, with its latest revision, things seem like they are about to change.
Given the proliferation of cold-brew coffees out there, it’s no surprise that there are brands out there hoping that this will spill over into other categories. In the case of Cham, that category is tea.
As far as organic beverages go, these products are not short on on-trend ingredients. Each flavor uses a different base, including varieties with guayusa, yerba mate, and matcha (the only one that is actually derived from tea). They are accented with some slightly more bleeding edge ingredients,
Bramo’s ready to drink cold brew is a step up from its original offering, which was a pouch-based cold brew coffee concentrate, but it still feels a bit behind the category. Let us explain.
Shine H2O is a self-described “wellness & performance” water that features a low-calorie formulation that is fortified with vitamin D along with magnesium, zinc, and vitamin B12.
The company’s strategy appears to be very focused on being a product that goes behind the bar. While we have a hard time believing that zeroing in on that portion of the mixer segment is the right approach, what Mixwell has created is unique and enjoyable.
On the surface, the product line seems to be a hybrid of ideas that are currently on the market. Using spring water is one of its bannered points of differentiation, but this seems like something that’s less important than the product’s USDA Organic seal.
La Colombe has extended its lineup with two additional nitrous oxide-enhanced coffee drinks. These products, Triple Draft Latte and Vanilla Draft Latte, along with a third can-based line extension, Pure Black, give the company a well rounded RTD lineup that could certainly go head to head with any brand that’s currently in the space.
As we’ve mentioned many times, there are a lot of cold brew coffees out there and the consumer is faced with an ever increasing number of options. MOJO has attempted to combat that in two ways. First, by offering three varieties in single, rather than multi-serve form. Second, developing a brand that catches the eye and is attractive.
Caliwater, which launched in 2014, is a brand of prickly pear-based beverages that recently introduced new flavors and a new package format.
Ever since Rebbl launched its Super Herbs line, it seems like each new flavor and iteration is taking the brand to higher levels of flavor and polish. The brand's latest flavor, Vanilla Spice Protein, very much continues that trend.
The core concept for Soylent Coffiest is the same as the brand's flagship variety, with a 400-calorie formulation that features a rather stocked nutrition facts panel designed with meal replacement in mind. But what's added in the way of flavor is a huge step forward.
Suja, a leading brand of organic HPP beverages (and part of Coca-Cola’s investment portfolio), is using this product line to expand into one of the more nascent beverage categories: drinking vinegars.
Coco Libre’s Sparkling Organic Coconut Water is an effort to innovate in what has otherwise been a somewhat stagnant coconut water category.