Review: Whynatte Naturally Sweetened

Whynatte has come a long way since our first encounter with the brand way back in 2009. Gone is the notion of being a hybrid RTD coffee and energy drink (you won’t find any taurine or added vitamins in this one). Instead, the manufacturers have retooled the product to be a great tasting and naturally sweetened latte.

Review: Red Bull Editions – New Total Zero Varieties

At the 2014 NACS show, Red Bull unveiled an expansion of its Editions line with new Orange and Cherry varieties, each of which are zero-calorie formulations. While the new products are worthy of the Red Bull name, it’s tough to get overly excited about this from a category innovation standpoint as they definitely feels more opportunistic in nature.

Review: Unoco Coconut Water

Unoco’s Raw Coconut Water is a high pressure processed, “raw” coconut water that comes in a single flavor. The liquid is intentionally pink; when exposed to light, the high phenol content in the coconut water gives it the color. It's certainly one way to separate the brand from competing versions, and Unoco has taken a step further with a highly differentiated label.

Review: Stu’s Sour Elixir

We’ve seen a variety of pickle juice products come to market, but none have made it past the initial buzz to become anything more than a novelty product. While there’s obviously a big taste hurdle to overcome for a product like pickle juice, looking at Stu’s Sour Elixir makes us wonder if its predecessors' biggest mistake was in how they branded and positioned their product.

Review: KeVita Cleansing Probiotic Tonics

Extending its presence in the probiotic drink space, KeVita recently launched a new line of "Cleansing Probiotic Tonics." Made with a base blend of the company's effervescent probiotic base and apple cider vinegar, the line comes in four varieties: Kale Lemon, Red Beet, Turmeric Ginger and Cinnamon.

Review: Bruce Tea

Bruce Tea is a new tea brand that is -- as you might have guessed -- named after the well-known martial arts expert/actor. The teas come in two lines, one bottled and one canned, the latter positioned as somewhat of an energy drink offering. Overall, we enjoyed the formulation of the products, yet while Bruce Lee is certainly an icon, his appeal on a tea product some 40 years after his death is certainly hard to gauge.

Review: Chuice

Marketed as "the world's first chewable, drinkable juice," Chuice (which derives its name from the words chew and juice), is made with seeds, nuts, herbs, and greens floating in the liquid. For us, the beverage is one that, while extremely innovative, is not currently as marketable and presentable as it could be.

Review: GuS Dry Blackberry

While the flavor is definitely not so far off from that of GuS' pomegranate variety, this product is certainly a bit more classic in terms of its flavor and positioning. That being said, this is definitely a nice bolt-on product for the brand, and one that fits in with the rest of the flavors in terms of its execution.

Review: Bai Bubbles

With seven varieties in the Bai5 Bubbles lineup, we had a hard time figuring out which ones to focus in on. While some are better than others, none of them disappoint, especially against other zero- or similarly low-calorie products.

Review: Dust Cutter Lemonade

Now in its second rendition, the premise of Dust Cutter is slightly revised. This time around, you’ll still find a mainstream-oriented, sugar-sweetened (with a touch of stevia) beverage at the product’s core, but the added ginseng and B vitamins have been removed. This leaves the product focused exclusively on refreshment, which is certainly what it does best.

Review: Matcha LOVE

Ito En’s Matcha Love platform includes cafes, powdered products and a two-SKU line of ready-to drink beverages. Coming in Unsweetened and Sweetened varieties, the drinks are made with a blend of green tea and matcha (a powdered whole leaf green tea), and packaged in a small 5.2 oz. can that is both simple and approachable.

Review: TreTap Sparkling Maple Water

TreTap’s sparkling line is one of the more interesting uses of maple water that we’ve seen to date. The base of this product is maple water that has been carbonated, and the resulting liquid enhanced with sugar, maple syrup, cucumber flavor, citric acid, and monk fruit (a zero-calorie sweetener).