A growing trend in the bottled water category is that of “water with a purpose." New product People Water pledges to go “drop for drop," meaning that for every bottle purchased, People Water will give an equal amount of clean water to a person in need. Packaged in a BPA free “Eco-friendly” bottle People is 100 percent natural spring water with a clean taste with very little mineral taste. The clear bottle hold a clear label with a very clean brand design. The word “people” is very legible and recognizable with the O being replaced by a fingerprint. A nice touch that certainly adds a human element to the package design, something that is typically missing with “mission focused” bottled water brands. Overall, with a clean design and a very simple to grasp “one for one” mission People Water certainly stands on it own.
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