Pepsi Throwback

Product Type:Carbonated Soft Drink: Regular; Container:
BevNET Review: Of the two “Throwback” flavors, we preferred this one, but that’s mainly because there are plenty of premium quality colas on the market. As far as citrus drinks go, there’s really only one Mountain Dew – and the use of cane sugar certainly makes a difference for this product. For starters, this variety has a much lighter mouth feel, which helps make this an even more drinkable product than the regular HFCS sweetened formula. The other thing that we like about this product is the branding, which seems like a better and more marketable “throwback” than the more old-fashioned looking Pepsi Cola throwback. Plus, there are more people out there who remember the 70’s and 80’s era Mountain Dew logo than the much older Pepsi logo. Overall, an enjoyable product is definitely worth grabbing during the product’s limited run.

Product Type:Carbonated Soft Drink: Regular; Container:
BevNET Review: It’s no surprise that “Throwback” Pepsi tastes better than “regular” Pepsi. While still very sweet, the product’s use of sugar certainly makes a difference. For the purposes of sparing ourselves from the stock letter that we’ll surely get from the Corn Refiners Association, that’s not a dig on corn syrup, but instead a criticism of Pepsi overusing the ingredient to the point of their flagship product being syrupy and sickly sweet. However, it’s almost nutritionally identical to regular Pepsi, with the same amount of calories and only 1g less sugar. Still, there’s something that’s about this drink that really appeals to us. First, it tastes quite good – at least against other cola products from Pepsi and Coke. It’s clean and crisp, with a high level of carbonation giving the drink a touch of bite to its finish. Packaging is retro themed and easy to understand, with an old school Pepsi logo that has a glow behind it. “Throwback” is also on the front panel as is a callout to the drink’s use of sugar. All of this should make it easy for consumers to grasp, although this is a product that likely has cannibalization potential. Overall, we really enjoyed this fun and refreshing product. We’ll enjoy it while it lasts.