Pepsi Edge

Manufacturer's Brand Overview: [Edit]
Pepsi Edge delivers its full-flavored cola taste through a unique blend of Splenda (sucralose) and high fructose corn syrup. The national rollout begins late this summer. About 60 million consumers drink both regular and diet soft drinks. In the past two years, that number of "dual users" has grown 75%, creating an attractive target market for Pepsi Edge.