Last Updated: 11/23/2011 11:28 AM
Of the two new Pitaya flavors, this variety, which has the words “COCONUT WATER” on the front label (which, at least for now, grabs eyes in the natural channel where this product is sold), seemed like the place to start. The product, which pours with a bright purplish pink color that is completely opaque, looked like it would be sweet and heavy. Instead, it’s actually quite light and thin, with the pitaya having an almost vegetable-like flavor that is reminiscent of beet juice (albeit in very diluted form). With no added sugar, there’s minimal sweetness, and what there is seems to come from the added pineapple juice and coconut water. That said, the product also has notes of pineapple, coconut, and lemon, but the pitaya definitely takes center stage. Ultimately, the lack of sweetness leads to a dry flavor and finish, which makes this product drink like something that’s part of a juice cleanse rather than a refreshment beverage. We don’t mean this in a bad way, but, as the copy on the bottle suggests (“Don’t drink this juice if you’re looking for that sugar tooth feeling”), this product is not for everyone. Functionally, the product is loaded with fiber, antioxidants, electrolytes, and vitamins. Visually, it looks like a “good for you” product, but, for the uninitiated, it looks a bit too much like the acai products (which are much sweeter) that use the same bottle. Overall, this product has an innovative approach to its flavor and formulation that, for the right buyer, makes for something that’s enjoyable and refreshing.