POMx Iced Coffee: Cafe au Lait

Product Type: Coffee: Coffee Based; Container: 10.5 fl oz
BevNET Review: As far as RTD coffee entries go, this is an impressive tasting and designed product. Inside the bottle you've got a POMx (POM's patent pending antioxidant extract from pomegranates) enhanced blend of high quality brewed coffee (Rainforest Alliance Certified), milk, and cane sugar. The flavor is executed perfectly, offering balance of coffee and milk flavors (just like Café au Lait should be), while a touch of sugar adds a slight note of sweet to the finish. And, for the health conscious, the drink has 170 calories, 3g of fat, and 29g of carbs per bottle -- so not too bad compared to the category. On the outside, they've used a proprietary 10.5 oz plastic bottle that's shaped like an oblong globe, with a carefully applied shrink wrap label. The front panel is extremely clean, although in this case we wonder if consumers will have the same reaction we did to the use of the POM logo ("Is there pomegranate juice in this thing?"), which might be helped by a little more explanation on the front panel. Overall, a refreshing take on iced coffee that's been perfectly executed.

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