Last Updated: 2/1/2010 11:55 AM
Of the sugar sweetened flavors, Pomegranate Blueberry was our favorite (it’s also available in a 10 calorie version). Utilizing a 5% juice blend of grape, pomegranate, lemon, and blueberry, the product has natural tasting fruit flavor and is sugar sweetened. At 50 calories per serving, it’s not that strong, which makes it go down easy and should have appeal with the adult consumer. However, if they were to change the formulation at all, it would be nice to have a bit more blueberry in the mix as the flavors currently blend together a bit too much. The drink uses a prebiotic blend that was created by Jarrow’s, an LA based supplier of nutritional supplements. From our point of view, having a formulation that’s created by specialists in the nutrition field adds credibility over a formula that’s otherwise of unknown origin. We hope to see more marketers take this approach. Packaging is appealing, with images of fruit that have been interlaced with a bottle shape and logo that feel sporty. However, there isn’t enough to distinguish between this product’s full calorie and low calorie variations, which will almost certainly result in confusion at the retail level. Minor blemishes aside, this is an extremely enjoyable product.
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