Premier Protein

Product Type:Functional: Protein Drinks and Supplements; Container: 8.25oz, 11oz Tetra Pak
BevNET Review: Premier Protein’s Chocolate flavored protein drink comes packaged in both a 14 oz. PET bottle and an 11 oz. Tetra Pak carton, with the PET version being a slightly thinned out version (nearly identical nutrition facts, but a 14 oz. vs 11 oz. serving). Nutritionally, the product has 30g of protein (derived from milk and whey proteins), 2g sugar, 160 calories, and 24 vitamins and minerals. The low fat and carb formulation is definitely a nice approach to the space, delivering something that should have pretty broad appeal. From a taste perspective, it’s quite easy to drink, with a clean and smooth chocolate flavor, but doesn’t have that an overly viscous body (it’s about as thick as low-fat chocolate milk). The product uses a blend of sucralose and ace-k, which gives it a nice amount of sweetness. However, there’s still some aftertaste to the product. Visually, it’s easily identifiable as a protein drink (the name and large callout give it away) and we think they’ve done a nice job of creating a design that says both “this is good for you” and “this tastes good.” However, the Premier Protein brand seems like it skews towards the technical end of the spectrum, which might make it blend in with other brands depending on where it is being sold. Nitpicking aside, we think that this a solid entry into the category.Reviewed on: 1/2/2013

Product Type:Functional: Protein Drinks and Supplements; Container: 8.25oz, 11oz Tetra Pak
BevNET Review: We’ve had a lot of bad tasting vanilla flavored protein drinks in our day (it seems to be a harder flavor to work with than chocolate), but Premier Protein’s Vanilla is definitely an exception. The flavor of this drink is quite enjoyable, with a vanilla flavor that’s restrained but not lacking in flavor. It tastes rich, but isn’t overly thick, with sweetness from ace-k and sucralose. There is some aftertaste to the product, which appears to be from the sweeteners, but it doesn’t hurt the experience too much. Nutritionally, this product has 30g of protein that comes from milk and whey protein, 3g of fat, 160 calories, 2g of sugar, and 24 vitamins and minerals. Visually, the product is definitely appealing, but it doesn’t whet the palate as much as the chocolate flavor. Sure, this might be a matter of preference, but the image on the bottle doesn’t exactly convey the flavor the way that it does on the chocolate flavor (it could be confused with milk being poured). Beyond that, it’s very obvious that it’s a protein drink and we think they’ve done a nice job of putting all the important benefits front and center for the consumer. Overall, Premier Protein’s Vanilla flavor is definitely one of the more enjoyable protein drinks that we’ve had in a while.Reviewed on: 1/2/2013