Pro Ade

Product Type:Functional: Protein Drinks and Supplements; Container: 16.9 oz. PET
BevNET Review: The better of the two Pro-Ade flavors, Black Cherry has a better pairing of flavor to go with the heavy amount of whey protein isolate that’s in this product. It starts out with a pretty strong black cherry aroma, almost like what you’d find in a black cherry soda. From there, the flavor is slightly sweet (from sucralose) and tart, but it quickly turns over to the tartness of the protein. As far as protein drinks go, it’s decent, but it’s definitely not the best tasting protein drink out there. Functionally, the product has 90 calories, 20 grams of protein, added electrolytes and only 3 grams of carbohydrates, which certainly makes it stand up well against other competing products. On the packaging front, the 16.9 oz. bottle has an athletic vibe to it, but it feels slightly generic, with the block font and star in the middle of the two words. The use of a metallic label might catch the eye, but it makes it very hard to read the text (“protein water”, the key benefit of the drink, is almost totally lost). Figuring out how to address these technical issues will definitely improve this drink. Overall, Pro-Ade Black Cherry has some technical flaws, but we still find it to be an enjoyable choice when it comes to protein drinks.Reviewed on: 8/24/2011

Product Type:Functional: Protein Drinks and Supplements; Container: 16.9 oz PET
BevNET Review: The Kiwi Strawberry flavor of Pro-Ade utilizes flavors that enhance, rather than balance or mellow, the tartness of the added protein. That said, this product is much more tart than the Black Cherry variety, which probably will make this drink appeal to a slightly different consumer than its counterpart. In addition, it has a more pronounced milkiness to it, which, at least from a taste point of view, makes it very obvious that this is a protein drink. Otherwise, the sucralose sweetened formulation is one of the more drinkable protein enhanced waters that we’ve sampled, especially when considering that it has 20g of protein and added electrolytes. Packaging is a 16.9 oz. PET bottle, which they’ve decorated with a metallic label around the midsection. While the metallic backing makes the label pop from afar, it creates some readability issues even when examining the drink up close. Specifically, only the blue colored text (in this case the product name and the nutritional call outs) are easy to read. This is definitely something that we would improve upon in future versions of the label -- the nutritional content is very important to the consumer who buys this product, so they should be able to read it. Reviewed on: 8/24/2011