Posted: Apr 08, 2015 at 1:48 PM
(Last Updated: Apr 27, 2015 at 11:30 AM)
Project Juice’s Chocolate Protein is a rich and nourishing product that delivers 17g of plant-based protein and impressive flavor. It’s made with water, almonds, date paste, banana, raw almond butter, cacao, ultra brown rice protein, kale, sacha inchi, vanilla bean, sea salt and stevia. The flavor of the product starts out with the chocolate and almond butter providing the base flavor. From there, you get a touch of salt and a hint of the banana and vanilla. There is some slight grit to the product, but it definitely doesn’t impede the enjoyment of this product. Also, we really must commend Project Juice on the way that that the company has managed to use stevia without it getting in the way of the product’s enjoyment factor. Instead, it does what it’s supposed to: add sweetness without adding to the sugar content (the bottle has 13g of sugars). All in all, this is an extremely impressive and enjoyable tasting product. Branding is another strong area of this product. The company's matter-of-fact approach to naming this product works well. Also working well is the color of the liquid, which, through the clear bottle, is obviously rich and chocolatey. Finally, there’s the Project Juice branding, which looks really polished and appealing compared to their earlier efforts. We also like the use of a greenish-yellow accent color, which helps set it apart from all of the other brands out there that are just using white. Overall, a superb product from Project Juice.