Gatorade’s peach entry into the flavored water segment uses a very low-calorie, fairly tasty mix of sugars and artificial sweeteners to create a nice peach aroma and strong peach flavor that would likely be very welcome after a tennis match or long run. And that’s great, except for one thing: those same artificial sweeteners that make it so palatable make it a little too sweet and leave a pretty strong artificial aftertaste. We can easily see customers buying this, and then deciding to grab another 12-ounce, regular water to try to wash that aftertaste out of their systems. But besides that hitch, priced right (i.e. – like a mid-range bottled water), this could sell pretty well. The blue PET bottle looks appealing and pure – it holds 24 ounces of fluid, which should be enough to re-hydrate just about anyone after an athletic event – and the peach color on the label stands out nicely. Worth a try for those who are tired of drinking regular water after a workout.
Container23.7 fl oz PET (700 ml)
Serving size: 8 fl oz (240 ml);
Servings per container: About 3;
Amount per serving: Calories: 10;
Total fat: 0g;
Total carbohydrates: 3g;
Vitamin C: 10%;
Vitamin E: 10%;
Vitamin B6: 25%;
Vitamin B12: 4%;
Pantothenic acid: 25%
Water, sucrose syrup, citric acid, natural peach flavor with other natural flavors, sodium citrate, potassium citrate, sucralose, vitamin C, vitamin E acetate, niacinamide, calcium disodium EDTA, calcium pantothenate, pyridoxine hydrochloride, acesulfame potassium, vitamin B12.