Propel Fitness Water: Peach

Product Type: Water: Enhanced; Container: 23.7 fl oz PET (700 ml)
BevNET Review: Gatorade’s peach entry into the flavored water segment uses a very low-calorie, fairly tasty mix of sugars and artificial sweeteners to create a nice peach aroma and strong peach flavor that would likely be very welcome after a tennis match or long run. And that’s great, except for one thing: those same artificial sweeteners that make it so palatable make it a little too sweet and leave a pretty strong artificial aftertaste. We can easily see customers buying this, and then deciding to grab another 12-ounce, regular water to try to wash that aftertaste out of their systems. But besides that hitch, priced right (i.e. – like a mid-range bottled water), this could sell pretty well. The blue PET bottle looks appealing and pure – it holds 24 ounces of fluid, which should be enough to re-hydrate just about anyone after an athletic event – and the peach color on the label stands out nicely. Worth a try for those who are tired of drinking regular water after a workout.

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(35 votes)

BevNET Product Traffic Rank: #250