Pur3x

Product Type:Functional: Energy Drink: Regular; Container: 8.4 oz Can
BevNET Review: Of the two flavors of Pur3X that we sampled, this was the one that we preferred – although it still needs some work. On the flavor front, it’s sweeter tasting, but has less sugar content, thanks to the use of a cane sugar and sucralose blend. The acai flavor is decent, but definitely not too innovative, while the addition of 95mg of caffeine almost guarantees some energy kick. Functionally, the product has taurine, glucuronolactone, choline, ginseng, guarana, inositol, vitamins (A, E, B), and antioxidants (from acai extract and pomegranate extract) making the up its functional cocktail. On the exterior, they’ve given the 8.4 oz. can a look that definitely says functional, although we’re not convinced that it warrants the “designer beverage club” tagline. However, we’re glad to see that this flavor, unlike Revolution, is more clearly described, with the “acai berry energy drink” text across the top. Still, the product seems to be missing that special something that’s going to make it standout. Right now, it feels very technical and “run of the mill” looking. Overall, it’s good, but we’re not sure that it’s good enough to stand out in the current market. Reviewed on: 4/5/2010

Product Type:Functional: Energy Drink: Diet; Container: 8.4 oz Can
BevNET Review: Looking at the can, it’s not overly obvious what this product is all about. Billed as a “designer beverage club,” the product’s front panel contains no mention of the drink’s flavor, aside from that it “contains real juice.” Understanding the functionality is no easier, with “antioxidant / vitamin” and “caffeine free” being rather nondescript. In terms of what’s inside the can, it’s pretty good, but nothing out of the ordinary, with an acai laced fruit punch flavor that is the result of using over five different fruit juices and natural flavors. It appears to have no added sugar, which is a plus, but still maintains a fairly high level of sweetness at 21g of sugar per can. Functionally, you’ve got antioxidants and vitamins, which include A, C, E, and B vitamins. Packaging is an 8.4 oz. can, which has been given a design that certainly looks functional. However, it’s functional at the expense of being appealing, with the name (of the brand and flavor) and icon failing to help create a sense of what the product is all about. That leaves us feeling like this is an easy product to miss. Overall, it tastes good, but the concept and its execution need some serious work.Reviewed on: 4/5/2010