Posted: Feb 29, 2012 at 12:00 AM
(Last Updated: May 01, 2012 at 2:57 PM)
Purity Organic’s Cranberry Cocktail is a very mainstream oriented product that uses a blend of cranberry, apple, and grape juices. The result is something that has a moderate amount of cranberry flavor, with the apple and grape (as well as the added sugar) cutting the tartness and adding some sweetness to the mix. When it comes to products like this, it’s balance of flavors that really separates the wheat from the chaff, and this is definitely one of those products that is smooth and balanced from start to finish. Visually, we like the smaller 12 oz. bottle, which feels like the appropriate portion for a product that is as full bodied as this one is. Purity’s “fruit matrix” design is clean yet approachable and playful, without undermining the quality of the product inside. Overall, Purity’s Cranberry Cocktail is a very enjoyable take on the classic cranberry cocktail beverage.