Raspberry and black tea is another ubiquitous combination for ready to drink tea brands, so it certainly makes sense for Purity Organic to add this variety to its burgeoning lineup. But when it comes to marketing a flavor that’s been around forever, it’s really important that the execution be spot on. Fortunately for Purity Organic, we can say with confidence that this is a very solid and enjoyable product. It starts with the balance between the black tea and the raspberry. Purity achieved as very accurate taste thanks to the use of organic raspberry juice in the formulation. From there, the company sweetened the product with sugar (19g per 8 oz.), giving it just the right amount of sweetness to have broad mainstream appeal. Finally, there’s the bottle, which, at 16.9 oz. and with a well-thought-out label and a custom “p.” cap, has a very polished and professional look. Overall, Purity Organic Raspberry Black Tea is a very well-executed product.
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