Purple Stuff: Sippin Citrus

THIS PRODUCT HAS BEEN DISCONTINUED
Product Type: Functional: Relaxation Drink; Container: 16 oz can
BevNET Review: From a flavor point of view, Sippin Citrus is a very enjoyable product. Using a blend of crystalline fructose and sucralose, the product delivers a clean citrus flavor that has a bit of herbal and vitamin influence to it. It drinks similarly to a CSD or an energy drink, but it has been branded as a "calming elixir" due to its use of valerian root, rosehip powder, and L-theanine (and lack of caffeine, of course). That added function -- and lack of caffeine -- make it a nice option for consumers who are seeking something that tastes functional but won't give them the shakes. Packaging has a hippie whimsical feeling to it, which is certainly a fine approach to a relaxation drink. However, like many new products, this one could use a bit of refinement. Specifically, we think there are too many text elements that don't help increase the chance of a consumer purchasing the drink (e.g. "Lean with it"). In addition, turning up the color saturation and making the can brighter might give the drink a more positive and attractive look. Overall, we like the concept and what's inside the can, but we'd like to see some improvement to the outside.

Average User Rating

(72 votes)

BevNET Product Traffic Rank: #1646