R&R Recovery Drink

Product Type:Functional: Energy Drink: Regular; Container: 12 oz can
BevNET Review: Featuring a pleasant berry and herbal flavor, R&R ("Relax & Revive") is an enjoyable product to consume. The mellow flavor is clean and crisp and we appreciate the low calorie count (67 per can) that is achieved without the use of artificial sweeteners. Packaging looks an awful lot like an energy drink (especially given the use of the word "buzz" and "energy" on the can), which is certainly to be a point of confusion. Otherwise, we'd suggest making the R&R logo and associated tagline use a thicker and/or easier to read typeface. In addition, dropping the "alcohol free" (a pointless note on a can that's used almost exclusively for soft drinks) and "twist your buzz" would help emphasize the important parts of the message. Overall, enjoyable taste and a nice point of differentiation, but it needs some design help.Reviewed on: 7/17/2008