Last Updated: 1/29/2014 10:28 AM
The “Ginger Citrus” flavor of Rebbl is a pleasant tasting product that is labeled as a dietary supplement. From a flavor perspective, we taste orange juice, cinnamon, green tea, ginseng, ginger, vanilla, and stevia (it also has sugar), which are some of the product’s primary ingredients. To that end, the simplest way to describe it is having a green tea base, with a splash of orange juice and a spiced finish. It’s a very simple and well-executed flavor that achieves its enjoyable taste without the use of any added flavorings. However, the product isn’t a beverage – it’s a supplement (or “tonic,” whatever that means). Examining the label, it’s not overly obvious as to what makes this product a supplement, but the levels of the ingredients are, according to the label, higher than what you’d typically see in a beverage. In addition, the product claims to have 75-100 mg of caffeine per bottle, so you can certainly expect some kick from consuming it. Lastly, the product has 110 calories and 26g of sugar per bottle, which isn’t bad for a 16 oz. beverage. Visually, the product has a professional, but whimsical, look to the label design. However, there’s a bit too much copy that’s pitching functionality (e.g. “therapeutic strength”). It’s to the point where it’s somewhat off-putting and undermines what otherwise feels like an inviting brand. Dialing it back would help things, in our opinion. Overall, we like the concept and the core flavor, but we’re not sold on their approach when it comes to the messaging.
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