Last Updated: 1/29/2014 10:28 AM
Of the three flavors of Rebbl that we sampled, the Hibiscus Mint variety was definitely our favorite. The product, which is sweetened with evaporated cane juice (sugar) and stevia, has a very mellow herbal flavor that’s very drinkable. The base flavor, which tastes like guayusa, peppermint, and spearmint (it also has yerba mate), isn’t that far off from a flavor that you’d find in a bottle of tea. And it’s definitely impressive that the company has done it without any added flavorings (a point which Rebbl calls out on the label). However, this product is labeled as a dietary supplement, which is due to some of the herbal ingredients, such as cat’s claw bark extract, that are included in this product. To that end, the product’s functionality is something that seems to be very conceptual rather than tangible (the exception being the “75-100mg” of natural caffeine per bottle). That said, turning this into something that’s a beverage, rather than a supplement, would probably sell more bottles. We say that partially under the premise that consumers who are seeking “therapeutic strength” herbs probably do so with supplements rather than a 16 oz. product sweetened with stevia and sugar (13g per 8 oz. serving). Plus, we really did find this product enjoyable to drink – so there’s certainly some opportunity for it on that front. Packaging is, as previously mentioned, a 16 oz. glass bottle. It has a very polished and professional look to it and has the vibe of a healthy product. Despite being a dietary supplement, it looks and feels very much like a beverage. This, combined with the heavy emphasis on it being an herbal tonic in the bottle copy, might be a bit of a deterrent. Not that we have anything against herbal ingredients or supplements, but it seems like Rebbl has taken it to the point where the messaging is going to raise more questions rather than lure in buyers. Changing the tone and simplifying the copy would be a good place to start. Overall, we like the flavor and, for the most part, the ingredients that the company has chosen – but the product feels like it needs changes to achieve its maximum marketability.